Francine is a London-based marketing professional with over 15 years of experience across B2B SaaS, technology, and professional services. A graduate of the University of Cambridge, with a Master’s degree in English, Francine has built her career on making complex ideas feel clear, accessible, and engaging. She brings a thoughtful, considered approach to her work, with a natural ability to balance creativity with structure and purpose.
Francine has held senior marketing roles at organisations including Arup and Colt Technology Services. During her time at Arup, she led high-profile launch campaigns that secured coverage in outlets such as BBC, The Guardian, and CNN, helping to build global brand authority while keeping the tone refined, distinctive, and engaging.
Having worked independently for over nine years, Francine takes real pride in owning her work from start to finish. She brings a calm, steady energy to the team, alongside a strong attention to detail and a genuine care for doing things well.
Outside of work, Francine enjoys the arts, exploring creative projects using AI for visual design, and spending time with her dog.
